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Cogniverse

Written and spoken thoughts on digital transformations

Insights

Can AI Be Your Doctor? The Importance of Digital Due Diligence through the Medvi Case

The recent high-profile story of Medvi, a rapidly growing U.S. telehealth startup, has been celebrated as a hallmark of AI-powered innovation. However, subsequent reports have raised concerns about its marketing practices, alleging that AI-driven misleading advertising contributed to billions in revenue. This review examines the Medvi case through the lens of Digital Due Diligence.

April 8, 2026
Insights

Entering the Second Half: Insights from Our London Sports Investors Panel

The business of sport is evolving rapidly, driven by new investment models, digital transformation, and shifting fan dynamics. At the second edition of our exclusive London panel, “The Second Half,” industry leaders explored where capital is flowing, what drives long-term value, and how investors can navigate opportunities across infrastructure, data, and emerging sports sectors.

April 1, 2026
Insights

A Digital Lens on the Care Home Market: What Early Signals Tell Investors

The care home sector is under pressure. And opportunity. Demand is accelerating. Supply isn’t keeping up. And digital performance is quietly becoming a deciding factor in value creation.

March 2, 2026
Insights

Digital Growth in Football: Insights Beyond the Headlines

Football is loud on the pitch. Digitally, some elements of the sport are quietly stagnating. Recent digital due diligence among professional football clubs has uncovered a trend that investors would do well to pay attention to. Heritage assets. Devoted fan bases. High match-day demand. Yet a digital presence that systematically falls short of its true potential.

February 26, 2026
Insights

When Digital Is Strong, But Not Yet the Engine

Strong digital performance is no longer a wow factor. It’s expected. Fast websites. Good technical foundation with SEO-friendly architecture. Engaging social media. That’s table stakes. What really matters is this: How much enterprise value does digital drive? Not traffic. Not impressions. Not engagement dashboards. Real, attributable brand value.

February 24, 2026
Insights

The Digital Reality Check Facing Professional Handball

Digital growth in professional handball isn’t broken. But it’s not working hard enough either. A recent digital due diligence across the European handball ecosystem paints a clear picture. The sport is stable. Loyal. Deeply rooted in Europe. Yet digitally, it’s underperforming its true potential.

February 19, 2026
Insights

What Digital Signals Reveal About Emerging Biotech Opportunities

Biotech discovery has changed. Not because science slowed down. But because attention moved online.

February 17, 2026
Insights

Growth Under Pressure: What a CMS Shift Can (and Can’t) Unlock

Markets are tight. Customer acquisition is getting more expensive. Digital noise is at an all-time high.

February 12, 2026
Insights

Football Club Brands, Geography & Digital Positioning Insights

Football is frequently described as a global industry, but most football club brands are actually constrained by much smaller geographic parameters. When examining digital performance, the reality that is revealed is not one of huge disparities or catastrophic collapse, but one of uneven evolution.

February 10, 2026
Insights

Blink-and-you-miss-it: the digital sprint of Formula 1

This article takes you inside Formula 1's digital sprint to win the race for digital attention with Liberty Media's grand strategy.

January 15, 2026
Insights

The Role of Digital Investment Literacy Index (DILI): Exploring the Case of Smart Health Investment

Health investments are increasingly being approached with a hint of innovation. Advanced solutions continue to draw investor interest, yet many of them still miss to consider the importance of detecting digital signals, even though these directly influence valuation and adoption potential. This article illustrates how the Digital Investment Literacy Index (DILI) can help assess an investor’s ability to recognise, interpret, and strategically leverage these digital signals in modern dealmaking.

December 16, 2025
Insights

A Digital Due Diligence Perspective on the World’s Top Brands

This article examines how the world’s most valuable brands reveal their true competitive strength when viewed through digital due diligence.

December 15, 2025
Insights

Digital Signals in Hospitality

How India’s Luxury Hotels Perform Online showing the digital signals that shape trust, demand and the hidden gaps separating leaders from the rest.

December 12, 2025
Insights

Digital Signals in the Energy Market

How Romania’s Energy Leaders Perform Online reveals which brands stand out, which are catching up, and what today’s digital signals say about their momentum in a changing energy market.

December 11, 2025
Insights

Key Insights from “Brands for the Future”: Capturing Digital Brand Value

Brands have the power to create lasting economic and social value, shaping not only markets but also society, a topic that sparked lively discussion at the 21st Brand Global Summit. In this article, we explore insights from the 2025 digital brand valuation, with a focus on Germany, Austria, and Switzerland.

December 10, 2025
Insights

Understanding the Digital Investment Literacy Index (DILI)

Digital intelligence gives us fluency across the digital world. It equips investors to interpret digital signals, reduce preventable losses, and value digital literacy, alongside financial literacy, as a core capability. In this article, we explore the flow and structure of the Digital Investment Literacy Index (DILI) in more detail.

November 26, 2025
Insights

Introducing the Digital Investment Literacy Index (DILI)

In every era of investing, there are signals that most people overlook. We are launching DILI, a free-of-charge tool, with the purpose of educating 1 million investors about the importance of understanding the financial impact of the risks and opportunities of a company's digital assets.

November 14, 2025
Insights

Perplexity Through a Digital Due Diligence Lens: Why Apple Might See Strategic Value

This article assesses the digital footprint of Perplexity AI through the lens of Digital Due Diligence, driven by the strategic rationale behind Apple’s rumored acquisition.

July 30, 2025
Insights

Builder.ai Case: A Digital Due Diligence Wake-Up Call

The recent cover story, Builder.ai, once a high-profile UK tech startup backed by Microsoft and major sovereign wealth funds, has officially begun insolvency proceedings. This review explores the story from a digital due diligence lens, offering critical insights for investors, founders, and VCs.

July 18, 2025
Insights

How Digital Due Diligence Helps Beauty Industry Investors Optimise Investment Decisions

This article shows how Digital Due Diligence (DDD) can be leveraged to optimise investment decisions in the beauty sector.

June 12, 2025
Insights

How Digital Due Diligence Adds Value in the Pre-Investment Phase

Investment decisions are no longer just about balance sheets, they hinge on how well a company performs in the digital arena. From fast-growing tech firms to legacy industries in transformation, the hidden value or risk of a company often lies in its digital assets, capabilities, and reputation. That’s where Digital Due Diligence (DDD) steps in.

June 11, 2025
Insights

How can DDD help real estate investors unlock growth at their next hotel investment?

Discover how real estate investors can use Digital Due Diligence to spot high-growth hotel opportunities and learn how digital signals outpace traditional data to reveal emerging markets like Greece’s top vacation hotspots.

June 10, 2025
Insights

The PM's Guide to Smart Disobedience

The PM's Guide to Smart Disobedience explores when and why project managers should challenge the rules. Drawing lessons from military strategy and real-world project pitfalls, this guide shows how courageous, well-reasoned defiance can drive success.

June 5, 2025
Insights

Millions in Blind Spots: Why Traditional Due Diligence Leaves Money on the Table

At this year’s Emergence 2025 conference in London, Attila Tóth, our Chief Strategist, explored the growing importance of adding a digital layer to the due diligence model in investment decisions. This article captures his keynote presentation's standout insights, real-life examples, and key takeaways.

May 14, 2025
Insights

Rethink Due Diligence: Key Insights from Emergence 2025

Discover the key takeaways from Emergence 2025 on how conventional Due Diligence is being redefined through a digital-first lens.

May 12, 2025
Insights

Uncovering Hidden Investment Risks and Opportunities with Digital Due Diligence

Every company now leaves a digital footprint, ​​from web traffic patterns to digital brand strength and social media sentiment. Digital Due Diligence has become critical in uncovering hidden signals and assessing investment opportunities. This is where the conversation started at The Avantgard Group – Private Investor Summit in London.

May 8, 2025
Insights

The 5 Essential Steps to Successful Digital Transformation Projects

Digital transformation projects can get pretty complex; we have to give them that, but if you have a good vision, an agile mindset, the right team, and a comprehensive strategy at hand, it doesn’t seem so scary anymore.

March 28, 2025
Insights

Why does digital transformation require more than technology?

Digital transformation is often mistaken as a purely technological upgrade, but that’s only part of the story. True transformation requires a deep mindset shift, cultural change, and the courage to let go of what's comfortable in favor of what’s possible.

March 26, 2025
Insights

Strategy vs. Business, Digital & Transformation Strategies: What Sets Them Apart?

They all have one thing in common: strategy. But are you familiar with the key differences? Buckle up and join in on our journey to find out how these terms are intertwined.

March 24, 2025
Insights

Is Digital Strategy More Complex Than Chess?

Comparing chess strategy to digital strategy reveals surprising insights into complexity, adaptability, and what it truly takes to win.

March 21, 2025
Insights

Why Result-Driven Thinking Can Derail Your Digital Projects

In a business environment, business KPIs are often seen as the end result. However, result-driven thinking can influence a digital project in a bad way as well.

March 19, 2025
Insights

Unlocking the Ideal UX for Streaming Platforms: Insights from a Comparative Analysis

User experience (UX) plays a defining role in the success of streaming platforms. In a digital landscape where countless services compete for attention, every interaction - from landing on a homepage to daily content consumption - affects a user's choice to subscribe and stay.

March 17, 2025
Insights

How Digital Due Diligence Shaped a Business Case for ABB Ability

This article explores how digital due diligence played a pivotal role in shaping a preliminary business case for ABB Ability.

March 12, 2025
Insights

Digital Due Diligence Unveils MVP Opportunity for Electrolux

The wine fridge market is undergoing a digital transformation. Valued at $2.4 billion in 2022 and growing at a CAGR of 5.3%—expected to reach 6% by 2030—this market presents a prime opportunity for innovation. As consumer expectations shift towards smart, connected appliances, companies must rethink their strategies to stay ahead.

March 11, 2025
Insights

The Unpredictable Battlefield: Comparing Airsoft Play to Project Management

In this article, we explore how the unpredictability of airsoft reflects real-world project management, offering insights on resilience, leadership, and success.

March 10, 2025
Insights

Fell in with Adidas, Immersed in Louis Vuitton: Digital Popularity Trends of the Top 10 Apparel Brands

This article traces digital popularity trends in the apparel sector, from fashion-forward innovation to rich legacies, through the lens of data-driven insights. Building on this thread of thought, it explores the digital strength of top apparel brands and highlights emerging digital technologies, especially the Virtual Try-On.

March 7, 2025
Insights

Luxury, Sport, and Fast-fashion in the Digital Era: The Most Valued Apparel Brands in 2024

This article gives a brochure on the digital state of the most valuable apparel brands in 2025. Structured into three Drops: Drop 1 presents a strategic overview, Drop 2 assesses social media strength, and Drop 3 reveals webpage performance.

March 6, 2025
Insights

Turning Weaknesses into Strengths: Lessons from Nature for Digital Transformation

What if nature already had the perfect blueprint for this? Let’s take inspiration from vipers—creatures that evolved to turn their vulnerabilities into their greatest strengths—and apply this concept to digital transformation.

March 5, 2025
Insights

Adapting to Change: Lessons from Nature for Digital Transformation

This article explores how lessons from nature can inspire a more adaptable, future-proof business strategy.

March 3, 2025
Insights

The Nature of Digital Transformation: A Living, Evolving Ecosystem

In this article, we explore how digital transformation mirrors nature's adaptive strategies and why businesses must balance three critical elements—People, Processes, and Technology—to thrive in an ever-changing landscape.

February 28, 2025
Insights

Fairies, Digital Transformation, and the Ever-Changing Consumer Behavior

This post explores how digital transformation impacts consumer behavior and why staying ahead of the curve is crucial for long-term success.

February 26, 2025
Insights

Embracing Mistakes in Digital Transformation: A Lesson from Nature

In this post, we’ll explore how integrating failure into digital transformation can drive success, using nature and AirBnB’s early struggles as compelling examples.

February 24, 2025
Insights

The Road Less Traveled vs. Digital Transformation

Just like hiking a new trail, digital transformation requires careful planning, adaptability, and a willingness to explore unknown paths. In this post, we’ll explore how businesses can embrace change, recognize digital trail signs, and create experiences that align with modern consumer behavior.

February 21, 2025
Insights

Harnessing Digital Transformation: Lessons from the Via Ferrata

Digital transformation is reshaping the way we live, work, and interact. Yet, for many, adapting to this change feels as daunting as scaling a steep, rocky cliff.

February 19, 2025
Insights

The Fibonacci Sequence and Digital Transformation: Patterns That Drive Growth

In this post, we’ll explore how nature’s patterns, such as the Fibonacci sequence and the Golden Spiral, mirror the principles of sustainable growth and efficiency. We’ll also discuss how these natural strategies can inspire businesses to approach digital transformation with purpose, balance, and long-term success in mind.

February 17, 2025
Insights

Decoding the Digital State of Europe’s Leading Banking Brands

This digital analysis of leading European banks, including HSBC, Barclays, UBS, BNP Paribas, and Santander, evaluates how effectively these brands leverage their online presence to strengthen their positions in the rapidly evolving digital landscape.

February 14, 2025
Insights

Announcing the Finalists: Who's Leading the Digital Race in 2024?

Who’s making the biggest impact in 2024? Let’s take a closer look at the top automotive brands that are winning the digital game and what makes them stand out.

February 12, 2025
Insights

Insights from Digital Popularity Trends in the Automotive Sector

If you want to understand which automotive brands are gaining the most traction online in 2024—and what that means for the future of the industry—you’re in the right place.

February 11, 2025
Insights

Social Media Rankings & Yearly Trends Among Automotive Brands

Who owns the road on social media? Our Digital Due Diligence white paper on the top automotive brands reveals fascinating social media trends and valuable insights for building effective strategies across various platforms.

February 10, 2025
Insights

Key Takeaways from the 2024 Analysis of the Digital Landscape in Football

The football industry is evolving rapidly, with digital advancements and changing fan behaviors leading the charge. The 2024 Football Club Brand Analysis dives deep into how top clubs are navigating this shift. Let’s break down the key findings and what they mean for the future of football brands.

February 7, 2025
Insights

The Most Searched Football Brands: What This Means for Brand Growth

In this analysis, we dive into the digital metrics that matter most for football clubs in 2023, exploring how search volume, digital popularity, and growth rates reveal which teams are leading the digital game. Let’s break down the numbers and uncover what makes the top clubs stand out!

February 5, 2025
Insights

Lessons from 2024 on Social Media Strategies of Top Football Clubs

Social media is a crucial tool for football clubs to connect with fans and enhance their brand. This blog post explores important social media trends from 2024 and effective strategies using our Digital Due Diligence framework.

February 3, 2025
Insights

Case Studies of Football Clubs That Successfully Improved Their Digital Rankings

Digital presence and brand value are crucial for football clubs today. Recent analysis highlights clubs that have successfully improved their digital rankings through innovative strategies.

January 30, 2025
Insights

Why Is Digital Growth More Expensive Than Ever?

The accessibility of technology is here to stay, be it not only for the innovations and constant advancements made in the area but also for the multiplied needs it covered from the very beginning of the pandemic. Wouldn’t you think that, therefore, the accessibility of digital growth should come hand in hand? Well, somehow it doesn’t.

January 20, 2025
Insights

The Digital Blueprint for Insurtech Brands: Insights from a Digital Due Diligence Analysis

The insurance technology (insurtech) industry has experienced transformative growth over the past decade, driven by innovative digital solutions, streamlined processes, and consumer-centric platforms. While the broader insurance sector has shown steady but incremental growth, insurtech has outpaced it significantly.

January 15, 2025
Insights

The Digital State of the Top Five Beauty Retail Brands

The Digital Due Diligence white paper of the Beauty Retail industry examines how effectively leading brands such as Notino, Sephora, Dermstore, Douglas, and Lookfantastic leverage their online presence to strengthen their positions in the ever-competitive digital landscape.

December 13, 2024
Insights

How Leading Industrial Automation Companies Are Navigating the Digital Landscape

Over the past decade, the digital popularity of the industrial automation sector has experienced positive growth in digital popularity, with an average rate of 13.83% in ten years, accelerating to 15.71% over the last five years. This upward trend signifies an increasing focus on scaling innovation and heightened investment in automation technologies by automation companies worldwide.

December 12, 2024
Insights

Analysing the digital state of the Top Five Pharmaceutical Brands in Europe

The Digital Due Diligence white paper of Leading Pharmaceutical Brands in Europe examines how effectively leading brands such as Novartis, AstraZeneca, Novo Nordisk, Sanofi and Roche leverage digital presence to elevate their positions in the ever-evolving online landscape.

December 11, 2024
Insights

Uncovering the Digital State of the Top Five Formula 1 Manufacturer Brands

The Digital Due Diligence white paper of Leading Formula 1 Manufacturers examines how effectively leading brands such as Mercedes-AMG Petronas, Red Bull Racing, Scuderia Ferrari, McLaren and Aston Martin leverage digital presence to elevate their positions in the ever-evolving online landscape.

December 10, 2024
Insights

How Leading European Pet Food Manufacturers Are Positioned for Growth in the Digital Landscape

Over the past decade, the pet food industry has experienced significant growth, driven by rising pet ownership and increased demand for health-conscious products. However, this momentum has slowed recently, with the average annual growth rate in digital popularity decreasing from 7.58% to 4.76% over the last five years. This shift in market dynamics suggests the need for pet food manufacturers to reassess their digital strategies and find new growth opportunities.

December 9, 2024
Insights

The Digital State of the Top 5 European Renewable Energy Companies in 2024

The Digital Due Diligence white paper of leading renewable energy companies examines how effectively top brands like Acciona, Enel Green Power, Électricité de France, Iberdrola, and ContourGlobal enhance their positions in the ever-evolving digital landscape.

December 5, 2024
Insights

A Deep Dive into Digital Due Diligence for Europe’s Top Precision Farming Brands

Over the past decade, the agricultural industry has undergone a significant transformation, largely driven by advancements in technology, data-driven practices, and the rise of precision farming. While traditional agriculture has steadily grown by an average of 6.25% annually in digital popularity over the last ten years, precision agriculture has outpaced it, expanding at a higher annual rate of 7.99%. This surge reflects the increasing adoption of technology to optimize crop production, reduce resource use, and address sustainability challenges.

December 4, 2024
Insights

The Role of Digital Due Diligence in Merger and Acquisition Success

Digital Due Diligence (DDD) has become an essential component for companies engaging in mergers and acquisitions. With the ever-increasing importance of digital assets, a thorough evaluation of a target company’s digital capabilities can make or break a deal. Below, we explore several business scenarios where DDD plays a pivotal role, offering invaluable insights and risk mitigation strategies.

October 17, 2024
Insights

Introducing Digital Performance Scorecards (DPS)

In the early days of the .com era it was enough to launch a mobile app or revamp your webshop to stand out. The online world was relatively uncharted, and the competition was sparse. Those days are long gone. We are launching a digital tool to help companies better understand their digital performance.

August 19, 2024
Insights

The Football Brand Face-Off

Determining Brand Strength Through Digital Due Diligence: Discover how on-pitch success and star player transfers elevate a football club's digital brand strength. Real Madrid, Manchester United, and Paris Saint-Germain have seen significant online popularity boosts due to recent victories and high-profile transfers.

August 6, 2024
Insights

Visiting the Best Digital Stadium

A Digital Due Diligence analysis of football club website performance and visibility: The evaluation of top football clubs' websites reveals key strengths and weaknesses in digital presence, highlighting Everton's superior user experience, Real Madrid and Manchester United's organic search dominance, and Liverpool and Arsenal's strong backlink profiles.

August 5, 2024
Insights

Like, Share, Score

A Digital Due Diligence look at the social media strategies of top football clubs: from FC Barcelona to Manchester United, see how clubs leverage platforms like TikTok and YouTube to engage fans and boost their brand.

July 25, 2024
Insights

Digital Due Diligence Behind the Ball

Football club insights from 18 years of search trends: read more to understand football's growing popularity and the practical benefits for top-tier clubs.

July 24, 2024
Insights

Frequently Asked Questions About Digital Due Diligence

Discover the essentials of Digital Due Diligence with our comprehensive guide, which addresses frequently asked questions and offers insights into evaluating digital assets, technology, and online presence.

July 23, 2024
Insights

Brand Strength and Industry Trends

Explore how Digital Due Diligence reveals the brand strength of top automotive giants like Toyota, BMW, and Tesla.

July 22, 2024
Insights

Taking you on a Smooth Ride

Evaluating automotive website performance through Digital Due Diligence: read our in-depth analysis on the top 20 car brands' digital strategies and website performance.

July 19, 2024
Insights

Engineered for Engagement

Digital Due Diligence findings about automotive giants’ social media landscapes: Uncover key insights into the top 20 car brands, including how Mercedes-Benz, BMW, Ferrari, and Tesla leverage social media platforms to boost engagement and brand value.

July 18, 2024
Insights

Digital Due Diligence in the Driver's Seat

18 years of brand popularity in the automotive industry: discover how search trends, digital strategies, and the rise of electric vehicles are reshaping the top 20 car brands.

July 17, 2024
Insights

Google Universal Analytics is shutting down

On the 30th of June 2024, Google will completely shut down their legacy service: the Google Analytics Universal (GA3). If you don't act, your historical data will be deleted. Learn what you can do to avoid losing it.

June 4, 2024
Insights

Introducing Hyper, The Untold Story of Marketing Data

Digital marketing used to be the most transparent and highest-return marketing activity. We are launching a new book that will show an unexpected way to stop overpaying advertising giants for mediocre results.

May 6, 2024
Insights

“We are a Long-Standing, Flourishing Brand, Why Would We Invest in Branding?”

Popular Concerns vs Facts about Investing in Brand Video Production

August 10, 2023
Insights

The Art of Questioning – Reinvented

The Evolution of Asking Questions from the Perspective of our (Digital) Habits

July 13, 2023
Insights

AI vs. Human Creativity: Who Will Win the Battle for Artistic Supremacy?

Unveiling the Potential Pitfalls and Possibilities of AI in Creativity and Design

May 3, 2023
Insights

Creating a Sustainable Digital Marketing with Mindful Use of Data

Many strategists think that almost is enough. Instead of solving the relevancy challenge, they are hoping to reach the most people by spending more, communicating more, and marketing more. But spending more is not a prerequisite for gaining more.

August 3, 2022
Insights

4 Ways to Use Pantone’s Very Peri in Your Digital Business Strategy

Get inspired by 2022’s colour of the year and take advantage of its proceeds in your digital transformation process.

January 19, 2022
Insights

How To Start A Digital Transformation Journey?

Let’s explore the basics of your digital transformation process to uncover the necessary steps fuelling your company’s growth.

December 21, 2021
Insights

What Is The Sound Of The Voice You Trust?

Conversational AI, the synthetic brain used to enable conversations between humans and machines, is shaping our digital behaviour in a more human-like direction than ever before.

December 20, 2021
Insights

A Strategic Mistake 36% Of B2B CMOs Made In 2021

Highlighting three insights from Gartner’s annual report CMO Spend Survey that reveal a trend in global marketing leaders’ 2021 budgeting strategy trends.

December 15, 2021
Insights

The Bee Paradox: What Can We Learn From Bees About Digital Transformation?

Noticing the ways bees operate in the face of limitations could be the key to unlocking a successful strategy in your digital transformation.

December 14, 2021
Insights

Result-Driven Thinking Gone Wrong

In a business environment, business KPIs are often seen as the end result. However, result-driven thinking can influence a digital project in a bad way as well.

December 9, 2021
Insights

Why don't Most Brands Grow in Digital?

This year, most decision-makers are more frustrated than in previous years. The reason? Because they have an enormous pressure to catch the competition in digital, but they are having a hard time achieving it.

December 2, 2021
Insights

What Do You Need to Know About Google's Ad Regulatory Fees?

Google advertisers' new burden: regulatory costs and preparing for the changes they bring

November 21, 2020
Insights

Prototyping: Turning Digital Product Ideas from Zero to Hero

Debunking myths about prototyping, a brilliant design artefact in the service of digital product development.

July 30, 2020
Insights

7 Notes on the Importance of Content Writing in Digital Marketing

A guide on why content writing is an eternally valuable addition to the digital marketing toolkit.

June 30, 2020
Insights

Classic Blue is the Color of the Year. But why should we care TODAY?

Considering our current global social and cultural state, Pantone has announced the Classic Blue as the Color of the Year. Let’s scratch the surface a bit and see what is behind the Classic Blue curtain?

April 27, 2020
Insights

We Are All Part of the Crew, No One is Passenger

How to find clearness and the starting point of your business transformation in the current COVID-19 situation.

April 3, 2020
Insights

How to Rock the PPC Scene as a Large Company?

6 tips for PPC marketing for big brands, that actually work

February 25, 2020
Insights

How the Life of Kobe Bryant is an Inspiration for Those of Us Who Want to Make a Difference

5 things that can inspire us to make a difference. A tribute to Kobe Bryant: sportsman, storyteller, legend.

January 27, 2020
Insights

3 Marketing Strategy Takeaways from the Failure of Game of Thrones' Last Season

What can you learn from strategic mistakes that the Game of Thrones show-runners committed.

May 28, 2019
Insights

3 Ways to Break Through the Marketing Noise with Hyper-Personalization

Personalization used to be a strong strategy. Now it's trivial, basic customer information are easy to acquire. To create meaningful value marketers need to step out from the marketing noise and take their strategy further towards hyper-personalization.

May 25, 2019
Insights

What CMOs Need to Know About Digital Experience Platforms in 2021

The most relevant insights for CMOs about digital experience platforms (DXPs) that bring clarity on the topic while breaking down myths and guiding to proper use cases.

May 14, 2019
Insights

The 5 Pillars of Creating Uplifting Digital Experiences

Key pillars of creating digital experiences that will help you drive tangible business results. Some of these have a classical background, but each of them has a little tweak that you usually don’t find in regular textbooks.

April 18, 2019
Insights

Opening the Black Box of Digital Marketing

A guide to set you on the right path and mindset on how to approach enterprise level digital marketing.

April 10, 2019

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