Depending on the role you have in your organisation, the expectations you have should vary, but here are some common elements:
First of all, you should forget all the magical overnight success stories that the media is pushing towards the public. Behind every overnight success, there are (at least) 5 years of hard work and failure. Does this mean that you won’t see results faster than half of a decade? Of course not, you will have the first results in 6 to 12 months, but these results will not be the ones you are dreaming of. Be ready to fail and be agile to let us guide you through the ups and downs. Our responsibility is to make sure that you minimise your risks and have an efficient budget allocation for your pilot efforts that will ensure enough learnings to grow your MVP (Minimum Viable Product) to a mature digital product/project.
Secondly, digital is not the solution for all your challenges. It’s not a miracle pill that your business takes and the next day everything will get fixed. Our job is to take your hand and point you in the right direction to select the issues that are meant to solve with digital.
The digital world is more complex than it is advertised. While it’s important to set business KPIs when transitioning to digital, you will need to learn how to break down those goals to digital metrics, otherwise, you won’t be able to put your project on a growth curve.
Finally, what works for the competition, will likely not work in your case. Trying to copy-paste what others do in digital won’t be efficient as you are not aware of their digital background and strategy. What you see from the outside is many times just the tip of the iceberg, so we strongly advise against mimicking the market. In addition to this, finding your own way will help you differentiate your brand further.
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