This analysis assesses the digital performance of five leading insurtech brands: Oscar Health, Lemonade Inc., Hippo Holdings, Root Insurance, and Doma Holdings Inc. It explores their performance across social media, website optimization, and overall digital presence, uncovering key insights such as LinkedIn's prominence as a B2B platform and Lemonade's standout visual engagement on TikTok and YouTube.
Exploring Digital Trends in Insurtech
The digital popularity of the insurtech industry has grown remarkably since measurable interest emerged in 2016. In its early years, the sector lacked significant digital traction; however, momentum began building steadily. The 5-year CAGR of 26.10% highlights strong progress, with a notable surge from 2022 to 2023 as tech-driven solutions gained mainstream appeal.
In contrast, the traditional insurance sector reflects a more mature, stable trajectory, with a 10-year CAGR of 3.46% and a slower 5-year CAGR of 1.11%. This disparity underscores insurtech’s role in reshaping an established market through innovation, personalization, and digital-first strategies.
Social media Performance with LinkedIn as a Strategic Focus
Social media plays a pivotal role in building brand awareness, fostering engagement, and connecting with both consumers and businesses. The analyzed insurtech brands demonstrate a strong reliance on LinkedIn, underscoring the industry’s B2B focus.
- Oscar Health, Inc. leads with 347K total followers, with 80.83% primarily on LinkedIn. However, its engagement rate remains low at 0.04%, signaling an opportunity to leverage its follower base more effectively.
- Lemonade Inc. follows with 250K total followers, with LinkedIn accounting for 53.45% of its audience. Unlike its competitors, Lemonade demonstrates a diverse social media strategy, excelling on video platforms like YouTube and TikTok, where engagement rates are higher.
- Root Insurance, Hippo Holdings, and Doma Holdings Inc. further highlight LinkedIn’s dominance, with an average of 85% of their followers concentrated on the platform. However, these brands display minimal engagement across other social channels, indicating untapped potential.
Platform Breakdown
- LinkedIn emerges as the dominant platform, with 553K total followers across all brands, representing 60.26% of their combined audience.
- Facebook ranks second, with 145K followers (15.83%), while platforms like Instagram, X (formerly Twitter), YouTube, and TikTok remain underutilized.
The data highlights LinkedIn’s importance for insurtech brands but also points to opportunities for growth on Instagram, YouTube, and TikTok, where younger, tech-savvy audiences are increasingly active.
Key Insights of the Webpage Performance Analysis
Across the analyzed brands, there is a slight performance gap between mobile and desktop platforms according to Google’s page speed and performance standards, with desktop outperforming mobile on average scores of performance, accessibility, best practices, and SEO. Brands demonstrate particularly high scores in accessibility, SEO and best practices, but there is still room for further improvement in terms of performance scores.
Overall, Hippo Holdings shows the highest average desktop (92) and mobile (87) performance scores, leading with the highest average score of 90. Doma Holdings, Inc. follows with 83, performing well in desktop and mobile performance. Lemonade Inc. shines in mobile and desktop SEO and desktop best practices, while Oscar Health Inc. stands out in desktop accessibility but has the lowest mobile performance. Hippo and Lemonade excel in SEO across both platforms, showing strong optimization.
Digital Growth Trajectories and Search Visibility
The analyzed brands show different growth patterns. Root Insurance leads with the highest 10-year compound annual growth rate (CAGR) of 47.58%. It saw a significant growth surge in 2021 but has been declining since then, while still maintaining a strong presence in the digital space. Hippo shows a similar trend, with rapid growth around 2019, but its 10-year CAGR is slower at 11.86%, placing it below the average popularity score. Lemonade Inc. stands out over the past five years, with the highest CAGR of 29.97%.
The industry has grown steadily, reaching its peak in 2022. Root Insurance ranks first with a monthly search volume of 201K, followed by Lemonade Inc. with 110K. This large difference in search volumes highlights varying levels of brand awareness and consumer interest, with higher numbers showing stronger visibility and engagement. Oscar Health and Hippo also have significant search volumes, while Doma Title Insurance trails far behind with just 110.
These trends collectively reflect the growing prominence of digital-first strategies within the insurtech space, where dynamic innovation and market responsiveness are essential to capturing consumer interest and sustaining long-term growth.