This article showcases selected insights of our Digital Due Diligence methodology, focusing on five leading renewable energy brands. Read on to discover the practical benefits that such an analysis can provide for this industry.
Key Insights:
- Électricité de France (EDF) has maintained digital category leadership over the past decade. Despite a modest long-term decline (-1.85% CAGR), a +2.79% CAGR rebound in the last five years signals renewed momentum, positioning the brand for re-engagement-led growth across digital touchpoints.
- Iberdrola outperforms peers in monthly search volume, closely followed by EDF. High organic interest reflects strong brand visibility and positions both players well for scaled digital acquisition and long-term equity building.
- LinkedIn dominates the sector’s social presence, capturing nearly half of total followers across the five leading brands. This concentration suggests B2B engagement strength, but also highlights a lack of diversification across consumer-facing platforms, being an opportunity to unlock latent audience segments via a broader channel strategy.
Renewable energy has emerged as a central topic in global discussions on environmental sustainability. As awareness of climate change intensifies, consumers are increasingly advocating for cleaner energy alternatives that reduce ecological footprints. This paradigm shift calls for brands to provide the development and implementation of sustainable energy technologies to replace conventional methods. By embracing a forward-thinking approach, we can pave the way for a future powered by renewable resources to ensure a healthier planet for generations to come.
