The Digital State of the Top 5 European Renewable Energy Companies in 2024
The Digital Due Diligence white paper of leading renewable energy companies examines how effectively top brands like Acciona, Enel Green Power, Électricité de France, Iberdrola, and ContourGlobal enhance their positions in the ever-evolving digital landscape.
Kinga Forró
Digital Marketing Specialist
This article showcases key insights from our simplified Digital Due Diligence focusing on five leading renewable energy brands. Read on to discover the practical benefits that such an analysis can provide for this industry.
KEY POINTS:
LinkedIn stands out as the most prominent platform, accounting for nearly half of the total social media follower base among the five brands analyzed.
Électricité de France has maintained the highest average digital popularity over the past decade and has the second highest monthly search volume.
Brands generally perform better on desktop than mobile in terms of the overall user experience.
Renewable energy has emerged as a central topic in global discussions on environmental sustainability. As awareness of climate change intensifies, consumers are increasingly advocating for cleaner energy alternatives that reduce ecological footprints. This paradigm shift calls for brands to provide the development and implementation of sustainable energy technologies to replace conventional methods. By embracing a forward-thinking approach, we can pave the way for a future, powered by renewable resources to ensure a healthier planet for generations to come.
Exploring Digital Interest in Renewable Energy
Over the past decade, the level of digital interest in renewable energy has experienced significant growth, with a compound annual growth rate (CAGR) of 4.40%, and even more pronounced in the last five years at 6.86%. This trend underscores a strategic global shift towards advanced technologies, heightened investments in renewable energy solutions, and a growing consumer demand for sustainable options.
Relative popularity of the renewable energy industry
How Renewable Energy Brands Engage Audiences on Social Media
A closer look at the social media presence of these brands reveals distinct patterns in platform performance and audience engagement. LinkedIn stands out as the dominant platform, accounting for nearly half of the total social media follower base among the five brands analysed. Iberdrola stands out as an exception, with TikTok emerging as its most influential channel, holding the highest percentage of its follower base. In contrast, Acciona, despite having the largest overall social media following, shows lower engagement rates in contrast to competitor brands.
Aggregated social media followers by brand
Contour Global Excels in Webpage Performance
The average desktop and mobile performance score for these brands' webpages is 74 out of 100, indicating moderately fast loading times according to PageSpeed Insights. Overall, brands tend to perform better on desktop than mobile, highlighting areas for improvement in user experience.
Contour Global stands out with the best mobile performance score and ranks near the top for desktop performance as well. In terms of SEO, Enel Green Power, Iberdrola, and Électricité de France lead the pack, showcasing the strongest optimization among the brands analyzed.
Desktop and mobile performance by brand
Électricité de France Leads in Digital Popularity
The digital popularity of the analyzed brands has shown slight fluctuations, influenced by market dynamics, policy support, and technological advancements. Électricité de France has maintained the highest average digital popularity over the past decade, despite experiencing slow overall growth, with a negative 10-year CAGR of -1.85%. However, the brand has rebounded in the last five years, achieving a positive growth rate of 2.79%.
Acciona and Iberdrola both hold the second-highest average popularity score, with Iberdrola leading the industry in monthly search volume, followed closely by Électricité de France.
Relative digital popularity of renewable energy brands
The present analysis utilizes data collected in September-October 2024. The renewable energy companies analyzed in this blog were selected from Mordor Intelligence's 2023 and 2024 market share reports, which identify the top leaders in the European renewable energy industry based on extensive expert research.
This blog outlines the strategic essentials of Digital Market Analysis, the first pillar of our Digital Due Diligence (DDD) methodology, designed to inform decision-making and identify growth opportunities. Our complete analysis, customized for your organization, includes an in-depth examination of business-specific data and offers a detailed perspective of your industry landscape.
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