What do digital insights tell us about Perplexity?

Since its launch, Perplexity AI has demonstrated impressive growth. Digital insights point to a strong online presence and a rapidly expanding user base, with daily queries reaching tens of millions by now. This growth is also reflected in increasing global visibility across the web, mobile apps, and browser extensions.

By mid-2025, Perplexity reached around 22 million monthly active users. It processes an estimated 780 million queries each month, which translates to an average of 30 million queries per day. In June 2025 alone, web analytics reported 141.3 million site visits, with 82.51% of traffic coming from desktop and 17.49% from mobile. User engagement remains high, with average visit durations of 13 minutes and 7 seconds, and users viewing around 4.4 pages per visit.

Perplexity maintains a modest but focused social media presence with cross-platform visibility, having around 1.4 million aggregated follower base. Among the leading AI search brands, social media presence remains fragmented with X serving as the primary used channel overall for community engagement, leaving room for growth in audience reach.

Perplexity as a brand is predominantly discussed with a positive sentiment, with users and professionals appreciating its real-time, synthesised answers that include credible citations. The brand is recognised for delivering accurate, timely information, which resonates especially well with researchers and experts. Its intuitive, Google-like interface and seamless integration with over 800 productivity platforms enhance user experience. Furthermore, Perplexity’s versatility, offering access to multiple advanced AI models like GPT-4 and Claud, and its commitment to privacy through end-to-end encryption contribute to the positive perception of the brand. Despite some noted concerns about security vulnerabilities with image uploads, occasional inconsistencies in information retrieval, and underdeveloped collaboration features, the overall discussion portrays Perplexity as a reliable, powerful AI-driven research assistant.

Brand keyword growth reflects brand momentum

Evaluating digital brand momentum among leading AI platforms requires a comparison of year-over-year (YoY) changes in branded keyword search volume. These figures offer a clear measure of how quickly a brand is gaining online interest and potential demand in digital. Shifts in branded search volume directly signal changes in a brand’s visibility and consumer curiosity. Rapid YoY increases typically indicate that a brand is breaking into new audiences or dramatically increasing its market presence.

Among the leading conversational AI brands currently shaping the market, ChatGPT, DeepSeek, Perplexity, Grok, Gemini, and Copilot stand out not just for their visibility but for the volume of branded search they attract. ChatGPT currently leads in total branded search volume with 618 million searches, followed by Gemini with 45.5 million, DeepSeek with 20.4 million, Perplexity and Copilot with 13.6 million, and Grok with 5 million. However, momentum tells a more dynamic story.

Grok and Deepseek demonstrated explosive YoY growth of 4,447% and 3,594%, respectively. By contrast, Gemini (234% YoY), ChatGPT (233% YoY), and Copilot (173% YoY) showed strong but more measured growth, indicating a shift from rapid early-stage expansion toward brand consolidation and sustained user engagement. Similarly, Perplexity (122% YoY) continued its upward trajectory, reflecting a broader trend among well-established players whose momentum is now driven less by novelty and more by deepening market presence and consistent user adoption.