The Digital Due Diligence (DDD) analysis, conducted between July and September 2024, examines how leading beauty retail brands with a strong European market presence - Notino, Sephora, Dermstore, LookFantastic, and Douglas - strategically utilize digital channels to strengthen their visibility and secure top rankings.
The beauty retail industry has shown strong global resilience, with sustained interest over the last 19 years, reflecting a dynamic and ever-evolving market.
Key players like Sephora and Notino lead in digital influence, with both brands maintaining a significant presence on Facebook and Instagram.
Most brands employ region-specific social media strategies to cater to local markets effectively.
Sephora excels in providing the best user experience, as evidenced by its high performance in Google’s speed and usability standards.
Despite some fluctuations in overall market interest, the digital presence and strategic execution of these brands remain crucial to their ongoing success.
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