Rev Up The Engines 2024

Unlock the Future of the Automotive Industry with Our 2024 Digital Due Diligence Report!Automotive Industry Digital Due Diligence

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About this whitepaper

As the automotive industry undergoes unprecedented transformation, digital innovation is redefining the landscape at an accelerated pace. Our Automotive Industry Digital Due Diligence 2024 provides a strategic lens for stakeholders aiming to navigate these changes and capitalize on emerging opportunities.

‍This snapshot offers key trends and insights from our Comprehensive Digital Due Diligence of automotive brands. For a detailed analysis of the digital landscape within the automotive sector, including the 2024 rankings of the top 20 automotive brands and their performance compared to previous years, download the full report to gain a deeper understanding of the findings.
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‍This analysis is based on data collected in March 2024, featuring the top 20 automotive brands as identified in Brand Finance’s Automotive Industry Report (2024). In contrast to our previous Digital Due Diligence (DDD) analysis, which used the 2022 rankings, the 2024 report reveals notable changes, with Land Rover and Haval exiting the list, and GMC and KIA taking their place.

‍The white paper explores how effectively automotive brands leverage digital strategies to enhance their presence in the digital landscape, while also analyzing the relationship between brand value, digital initiatives, and performance outcomes. This overview captures the core pillars of a DDD, though a deeper analysis encompassing broader business data is required for a full understanding.

Which automotive brands will cross the finish line first?

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Social Media Landscape

Mercedes-Benz leads the automotive industry in social media presence, boasting the highest follower count, followed by BMW with a gap of 3 million.

Over the past year, social media followers across platforms grew by an average of 9.46%, with Instagram seeing the largest numerical increase of 20 million new users, while TikTok experienced the highest growth rate at 88.43%.

Ferrari dominates TikTok and has the most combined followers on video platforms, although it ranks only fifth on YouTube behind Tesla, Ford, Mercedes-Benz, and BMW. BYD nearly doubled its video platform followers, indicating a stronger focus on video content.

Webpage and organic performance

The average desktop performance score dropped by 16.18% from 69 to 58 points compared to 2023, while mobile performance saw a modest 5.18% increase, rising to 35 points.

SEO scores for both mobile and desktop improved by an average of 4.46% year-over-year, though 13 brands, including Chevrolet, experienced declines in desktop performance.

BYD stood out with the largest increase in authority score, reflecting growing digital influence, and also led in user experience.

Ford saw the highest organic keyword growth, adding 1.4 million, while Audi faced challenges, losing both keywords and visibility.

Digital brand strength

In 2023, Hyundai, Toyota, Kia, and BMW emerged as the most impactful automotive brands, while Audi, Lexus, and Mercedes-Benz maintained consistent interest over the last two decades.

BYD and Tesla have experienced significant growth over the past decade, with BYD achieving a 26.87% CAGR and Tesla 15.87%, though BYD still trails in monthly search volume despite a 533.81% surge.

Overall, the top 20 automotive brands have grown in popularity by 7.69% year-over-year, with Toyota and Tesla leading in search volume.

The Digital Due Diligence 2024 full report not only provides an in-depth analysis of automotive brands but also ranks the top 20 most valuable brands based on their digital performance. This includes factors such as social media presence, website performance, organic search rankings, and overall brand popularity and strength.

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Why you need this report

Gain access to comprehensive research and analysis that highlights the current digital landscape within the automotive sector.

Discover the key trends influencing consumer preferences and buying habits.

Explore the impact of social media on brand performance. Our report reveals how platforms like TikTok and Instagram are becoming vital for automotive engagement, surpassing traditional channels in follower growth and interaction.

Understand the digital strategies employed by the top 20 automotive brands. Our analysis provides insights into their digital efforts, brand value, and how they achieve higher rankings in the digital landscape.

Whats inside

Analysis of consumer search behavior, key trends, and their implications for visibility and marketing strategies.

Evaluates social media presence and engagement, effectiveness of content strategies across platforms, and assesses brand performance on video platforms like YouTube, focusing on content strategies and viewership metrics.

Analyzes the performance of automotive brand websites, focusing on desktop and mobile scores, while examining SEO metrics like keyword rankings, visibility, and organic traffic sources.

Evaluation of the overall digital popularity of automotive brands, based on online presence and engagement metrics.

Provides a detailed overview of the digital performance and footprint of the top 20 most valuable and influential automotive brands globally, including in-depth rankings based on digital performance. The rankings are based on a weighted scoring model that considers multiple digital indicators and variables, such as brand engagement, online presence, and digital marketing effectiveness.

Learn more about our tailored Digital Due Diligence frameworks, designed to meet your specific needs. Whether you're focused on developing high-ROI digital models for business growth or an investment manager aiming to enhance ROI in the Private Equity, Venture Capital, and Family Fund spaces, our comprehensive assessments provide the insights necessary for informed decision-making and long-term success.

About

Cognitive Creators is a digital transformation consultancy that helps global leaders and like-minded brands to transition into the digital future.

We have been challenging conventional business thinking and identifying new digital horizons by developing frameworks that make digital adoption intuitive and sustainable. Our approach makes building the path of change possible where others struggle to decipher the challenges that the digital world brings.

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