The Story Behind the Wheels - Finding our way through the labyrinth

A labyrinth is perceived as an elaborate and confusing journey of twisting passages, blind corridors, chilling dead-ends, and probably no map. 

Lena Transport also had its fair share of labyrinths: a vast Excel spreadsheet with thousands and thousands of rows. And yes, without a map to orient with. However, the internal document was the company's operational backbone: it listed day-to-day operations, drivers, clients, orders, routes, route planning, drivers’ assignments, salary calculations, billing, etc. Every tiny but meaningful detail flowed through that one monumental maze.

With time, the Excel file gained weight, resembling Hong Kong’s downtown in the morning traffic. And that’s heavy. The need for an advanced digital solution was more than timely: the maze had to be replaced by a scalable, transparent admin platform to see through and organize the day-to-day workflows.

Buckle Up; We're Kicking off the Road

We faced the labyrinth and weren't disappointed: the Matrix's Green Code was nothing compared to it. By deep diving into it, we soon discovered it has to be superseded by a breathable, easily passable structure.  So we set up a technological strategy to achieve a clear, time- and resource-efficient operational platform.

• A technical solution that transfers day-to-day administration from manual to automated processes
• A scalable way to replace the administration and manual processing of monitoring the drivers
• A single platform that allows managing the orders and its auxiliary processes between Lena Transport and its client base

To reach that destination, we envisioned a digital tool consisting of two distinct but interconnected elements:

Outsmarting the Invisible Work

The new approach was shaped to make different data models smoothly manageable. By unifying these into a common data set, various internal functionality processes can now be provisioned from a single, transparent source. The platform is also a suitable solution for additional employee-specific, admin- and customer-relevant attributes.

Finding the right partner who could thoroughly understand Lena Transport's DNA was a prerequisite for this project. By being such, Cognitive Creators helped the company cleanse, restructure, and drive efficiency in internal operational processes. The afters of the befores unveil the lasting value created along the transformation roadmap.

Less is More

Many underestimate the long-term power of streamlining their internal operational processes. But Lena Transport is one of the few that opened its doors toward internal innovation. They didn't want a new, flashy car with a leaking, overheated engine. And because we also believe that valuable results only come from thorough data-driven strategies, we gladly partnered up. We managed to build a reliable engine that drove them out of the labyrinth. More so, it is able to take them wherever they can point to on the map.